Notes from 2020.
“The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Without a sense of purpose, no company, either public or private, can achieve its full potential.”
— Accenture
What a time, hey? As we sit in our homes, communicating through screens, it’s clear what is important. The things we miss and those we took for granted.
For me, it’s connection. I miss the glorious chaos of the studio. The grinding of the coffee machine, the themed playlists, the dogs barking, the huge laughs and endless banter, that warm afternoon light that would stream into the boardroom. Most of all, I miss the creative collaboration. We often miff that Seesaw is like one big dysfunctional family. I miss that family.
It’s not quite the same staring at them through a questionable internet connection. Maybe that sums up the world pre-pandemic? One large dodgy internet connection. Insincere customer service. No clarity. Glossy deals that rarely deliver. Fleeting moments of connection. Many moments of pure and utter frustration.
So, what happens when we reboot the router? What are we going to learn from all of this? How can we do what we do better? How should brands connect? What will business and consumer culture look like on the other side? What will be the new normal?
During this time, my Melbourne friends left loaves of sourdough on my doorstep, neighbours became my daughter’s penpals and children drew chalk rainbows on footpaths. This is a stronger sense of community. Authentic connection. Kindness. Goodness.
As a purpose-driven practice, we choose to align with values-led clients. Through authentic storytelling, we help businesses define who they are, why they exist, what their role is in the world, and how they can make a positive impact while finding greater relevance with their audience. It’s just smart business.
