Armadillo

Understated luxury. Masterful design. Rugs that lie lightly on this earth. Created by Jodie Fried and Sally Pottharst, Armadillo is a designer brand driven by compassion, dedicated to philanthropy, and guided as much by ethics as by aesthetics.

Armadillo approached Seesaw to reposition and redesign the brand to align with its qualities of timelessness, heritage and handmade distinctiveness.

SectorRetail
WorkStrategic Positioning
Brand Identity
Branding Guide
Tone of Voice Guide
Printed Collateral
Copywriting
Digital Marketing
WordsStudio Anon
  • Armadillo branding by Seesaw Studio
    Armadillo branded assets by Seesaw Studio
Armadillo branding by Seesaw Studio

As Armadillo was B Corp certified (the first rug maker in Australia or the US to do so), the storytelling needed to reflect this balance between product and purpose.

  • Armadillo rug studio
    Armadillo product branding by Seesaw Studio
  • Armadillo branding by Seesaw Studio
  • Armadillo editorial design
    Armadillo print design
  • Armadillo brand design
  • Armadillo brand labels
    Armadillo product samples
Armadillo brochure design
Armadillo brochure design
  • Armadillo magazine design
  • Armadillo magazine design
  • Armadillo magazine design
  • Armadillo magazine design
  • Armadillo magazine design
  • Armadillo branded copywriting
    Armadillo design
Armadillo product packaging
Armadillo interiors
  • Armadillo magazine design

The clean use of a timeless, natural and authentic typeface reflects the Armadillo brand today. The addition of an ‘A’ icon that sits within a window-like device represents – simply – a seal of quality and a home that each rug sit within. The colour palette reflects the honesty, earthiness and enduring beauty of the product range.

  • Armadillo packaging
    Armadillo brand assets
  • Armadillo website
    Armadillo digital assets
  • Armadillo website
Armadillo email marketing design
Armadillo email newsletter design
Armadillo email marketing design
  • Armadillo rugs branding
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