Big wool energy. What started as a lockdown hobby has grown into a full-blown DIY revolution.

Cardigang is here to make knitting cool, colourful, and totally beginner-friendly—no nannas required. Founded by Cat Bloxsom and Morgan Collins, the brand is all about good vibes, great yarn, and the joy of making something with your own two hands.

Cardigang called on Seesaw to dial up the energy—refining its identity and crafting a packaging system, brand toolkit, and guidelines that bring fun and fashion together. The result? A vibrant, playful yet polished brand that knows when to be loud and when to let the details shine. Bold but balanced. Creative but considered. A little bit of chaos, a whole lot of charm.