Horgans
Horgans is a second-generation family business bringing a world of sophisticated furniture to Australian homes. Since 1983, we’ve travelled the globe to source unique pieces with a story to tell. It’s how we shape layered living spaces of character, and a legacy of great design.
Seesaw was engaged to reposition and craft the new Horgans brand. A brand that reflected their diverse collections of furniture, lighting, homewares, décor and tableware. A brand that represented qualities that their reputation was built upon: experience, relationships and an abiding love of design.
Creative Direction
Brand Identity
Branding Guide
Printed Collateral
Digital Design
Digital Development
Crafted. Curated. Considered. Horgans. Stories of design. Since 1983.
A cohesive branded toolkit was developed to ensure seamless adaptability across platforms, products, and retail touchpoints. Horgans' collections embody a spirit of adventure, inspired by travel, discovery, and culture. This ethos is expressed through fluid, gestural linework woven throughout branded applications, complemented by textural, natural imagery, finishes, and techniques. Combined with distinctive typography, adaptive brand-marks and a carefully considered grid structure, these elements showcase the premium quality that resonates with Horgans' discerning customers.
Lightly
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