Jardan
Jardan is a family-owned, Melbourne-based furniture and homewares business that competes with the world’s best. Seesaw strategically positioned Jardan for entry into the Australian retail landscape, shifting perceptions from a successful trade-only business to a consumer-facing retail offering.
Through the development of a robust launch strategy, Jardan’s unique story was encapsulated in the positioning of ‘Made for Life’. Furniture made for sleeping, for relaxing, for dining. Furniture made for Australian families. Furniture made to last a lifetime.
Identity
Art Direction
Packaging
Digital
Environmental
Sean Fennessy
Across our long association with Jardan, Seesaw worked closely with the entire project team to develop a brand system that could intelligently evolve to further articulate their values of Craft, Australian, Design and Family. The result is a brand that came to life through honest storytelling, integrated signage in all retail stores, digital applications including an e-commence website and eMarketing, across packaging, store point-of-sale and product labelling and finally, across all internal company-level applications.
Lightly
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