Lightly
Since 2005, Lightly, an Australian-based studio and store, has curated a range of highly considered products for the home.
Today, Lightly is shaped by a community of like-minded customers, artisanal makers and those who value sustainable, ethical and spirited design. Highly respected in the global design market, the Lightly brand reflects product, purpose and boundless creativity.
Brand Identity

Branding Guide

Printed Collateral

Digital Design

Digital Development
The visual identity was crafted to reflect product, form and Lightly's ethical design sensibility. Grounded in a sense of place and inspired by the Australian landscape, the brand balances colour with structure, design with functionality.
An exercise in storytelling, every customer interaction is considered. From printed touch-points, retail experiences and digital expressions, the brand was designed to evolve across platforms with an energetic sense of play.
Aligning with the Lightly design philosophy, the digital expression was crafted with intention and lasting impact.
Strategically targeting both wholesale and retail audiences, the eCommerce solution is a place of inspiration that supports an expanding product range while seamlessly integrating with a complex range of internal systems.
Horgans
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