Novm
Novm builds on years of experience, industry-leading insight, and a reputation for integrity to deliver a new vision for people and communities—places that make a positive difference.
An established Australian property group, Novm’s projects range from luxury residential developments to master-planned communities and new inner-city neighbourhoods. With over $1.6B in completed projects and $1.4B in projects under management, Novm’s brand needed to reflect its passion for innovation and proven track record of delivery.
Once a strategic positioning was built around solid brand pillars and a compelling mission, vision, and internal manifesto, a new identity and creative direction brought the brand to life. In an industry typically defined by the cold and corporate, we elevated the human side of the brand through tactile materials, warm photography, and a focus on storytelling.
Creative Direction
Brand Identity
Branding Guide
Printed Collateral
Copywriting
Digital Design
Digital Development
Tom Ferguson
Larry Vila Pouca
Novm's meticulous approach and commitment to quality were reflected in every branded touchpoint, from art direction to print collateral, spatial applications, and digital expression.