Ratio
Urban planning business Ratio is an independent voice and a trusted partner, supporting change through projects that shape cities, neighbourhoods and places for people.
With an integrated approach, Ratio provide a rare combination of interdisciplinary services across urban planning and design, traffic and transport, waste, and impact assessments.
SectorCorporate
WorkStrategic Positioning
Creative Direction
Brand Evolution
Branding Guide
Tone of Voice Guide
Printed Collateral
Copywriting
Digital Design
Digital Development
Creative Direction
Brand Evolution
Branding Guide
Tone of Voice Guide
Printed Collateral
Copywriting
Digital Design
Digital Development
WordsLetterform
Drone & AerialConcrete Robot
PhotographyAlex Reinders
Development Chriate
Retaining their existing logotype, Seesaw repositioned the business for future growth. Like Seesaw, Ratio is about relationships. They’re about the good things that happen when everyone and everything works together towards a more sustainable, liveable and positive future. Brand positioning was focused around community, place and the individuals that provide vast specialist knowledge, hands-on experience and invaluable insight for clients.
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