Richmond High
The Richmond High School brand was crafted to reflect its core values. A place designed around learning for life.
Working closely with the community, the VSBA and the inaugural school principal, our role was to define the school’s core positioning, creating a brand that embraced creativity, diversity, intelligence and expectation.
Naming
Art Direction
Brand Identity
Printed Collateral
Digital Design
Spatial Design
Copywriting
Agent Tools
Digital Development
Jamie Judges
To activate the strategic positioning on a student level, we developed a school pledge – a way to ensure each student understood and embraced what was expected of them.
Treat everyone with respect, including the school, my teachers and myself. Look to the future and aim high. Work hard and always try to do my best. Learn to learn for life. Think for myself and make smart choices. Be positive whenever possible. Think how I can make a difference. Ask if I need help.
The brandmark itself encapsulates various elements which make this school and it's location unique. The mark was applied across uniforms, stationery and various promotional applications. Seesaw also collaborated closely with the project architects Hayball to ensure the brand was seamlessly integrated across environmental graphics and wayfinding.
Armadillo
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