Mindfulness has been proven to improve attention, regulation of emotions, anxiety and depression. Downloaded by over 7.8M people, Smiling Mind is Australia’s most trusted mental wellbeing app, developed to help young minds thrive.

Seesaw worked with Smiling Mind at a critical point in the brand’s evolution to bring strategy, clarity and consistency across a number of platforms. The refreshed brand identity was crafted around shifting colour, visually representing the transition through various emotional states.

The resulting brand identity was simplified, with messaging, illustration and the gradient colour becoming the focus. The result was a consistent experience across the app, printed, promotional and digital communications.