Stellar
Stellar designs and builds prefabricated washroom facilities for projects across Australia, from remote infrastructure sites to public parks and busy commercial precincts. They came to Seesaw with a category most people don’t think twice about, and a clear ambition: to look and behave like the considered, engineered business they actually are.
User Journeys
User Experience
Digital Design
Prototyping
Digital Development
Project Management
Content Creation
Content Migration
Brand Identity
Seesaw began with the foundations. A refreshed identity gave Stellar a confident, modern presence, visual cues that speak to durability, precision and a sense of place and a tone of voice that lets the engineering speak without losing warmth. That brand system carried through into a suite of product brochures, designed to sit on a specifier's desk and do real work: clear hierarchy, considered typography, and photography that shows the product in the environments it's built for.
Our Approach
Seesaw built Stellar a fully custom site on a modular back end, a system shaped specifically around how their team works, how their products are structured, and how their customers actually buy. Content blocks, product pages and project entries can all be assembled, updated and reordered without need for additional developer support.
Product Configurator
At the heart of the site sits a product configurator: a guided tool that lets architects, councils and contractors specify a prefabricated washroom by model, size, finish and feature set, and walk away with a tailored output ready to take into a project enquiry. What used to be a back-and-forth conversation now starts with a clear, considered brief.
Content Creation
To support the new brand, Seesaw developed a custom image library that captures Stellar products in context. Working across a range of completed installations, we created a suite of photography and video assets that showcase the quality, detail and versatility of the product range. The resulting content gives Stellar a distinctive visual presence across its website, brochures and marketing materials.
A platform for growth.
The new website combines clear product information, project storytelling and a flexible content framework that puts control back in Stellar's hands.
More than a brand refresh, it provides the business a scalable platform to showcase its work, launch new products and support future growth.
Tracking The Progress
The impact of the new platform is already evident. The product configurator is streamlining project enquiries, converting vague briefs into structured, qualified leads. The washroom finder has become both a showcase of completed projects across Australia and a valuable sales enablement tool. Combined with engaging video content and interactive product modules, the platform is encouraging deeper exploration, longer session times and more informed purchasing decisions.
“Seesaw took the time to really understand our business, and it shows in everything they delivered. The new brand finally reflects the quality of what we build, and the website has changed the way we work — our team and our customers are getting more out of it every day.”
— Matthew Earl, Director of Stellar Washrooms
