The Doctors’ Studio
Expert. Experienced. Elevated. The Doctors’ Studio is a trusted surgical practice combining the latest medical advancements with a nuanced understanding of timeless aesthetics and a respectful approach to individual care. Refreshing an existing identity, Seesaw strategically repositioned the brand to align with an emphasis on authentic, natural beauty. The sensuality of natural forms and the welcoming, gentle experience of the clinic itself inspired the new creative direction.
Creative Direction
Art Direction
Branding Guide
Tone of Voice Guide
Printed Collateral
Uniforms
Spatial Design
Copywriting
Digital Design
Digital Development
Digital Marketing
See the person. Empower the person. Trust the person. Respect the person. These are the guiding principles developed for the practice. Working from a positive beginning, they always seek to restore, refresh and enhance natural beauty with a spirit of self-love. A natural result. A beautiful mindset.
In an industry dominated by clinical, loud and gaudy brands, The Doctors’ Studio stands apart through its sense of quiet and calm. The language is thoughtful, honest and softly empowering in its tone, inviting visitors to converse with a trusted doctor.
mckimm
S
