The Vellum
The Vellum is a fictitious boutique hotel created by Seesaw for Spicers to promote the Fedrigoni Specialties paper range.
Tasked with designing and producing a promotional package that would house a collection of printed materials, Seesaw created a rich brand world to showcase six unique paper stocks. Each piece, from menus to in-room stationery, demonstrates the tactile beauty and versatility of Fedrigoni papers. The Vellum blends storytelling, sensory detail and production craft into a luxurious and memorable brand experience.
Brand Identity
Printed Collateral
Copywriting
Creative Concept
The idea of The Vellum draws from historic craftsmanship and boutique hospitality to tell a story of material beauty. It gave Seesaw a fictional yet tangible platform to show how paper can support rich storytelling and elevated brand expression in real-world applications.
Design Execution
Expressive typography, and rich tones create a refined and cohesive visual system. High quality finishes including foils and blind embossing were applied with care, enhancing tactility without overwhelming the stock. Every piece was intentionally designed to feel like part of a lived-in and luxurious hotel brand.
“From the beginning, our goal was to create something that not only showcased the luxury and sophistication of our Fedrigoni Specialty Papers range but also reminded the creative community of the enduring power of paper in storytelling.
Collaborating with Seesaw was an absolute pleasure. They understood the brief intuitively, and their ability to translate our vision into a design piece that is not only elegant but also deeply considered was nothing short of exceptional. From concept to execution, their attention to detail, understanding of materiality, and passion for craft shone through. They perfectly captured what we set out to achieve: that paper is not just a substrate, but vital to the creative process.
Since its release, we have seen a marked increase in interest and specifications of Spicers' Fedrigoni Specialty Papers. Enquiries for samples and mockups have risen, our print and design customers are more engaged, and brand awareness for Fedrigoni has grown significantly. It is a testament to the impact of this beautifully executed piece and the credibility it has earned within the design and print community.
This promotion is a highly admired piece, praised for its exceptional design, thoughtful storytelling and innovative use of specialty paper. It's a celebration of what is possible when great design meets beautiful materials - proof that in a digital age, print still has the power to connect, inspire and elevate.” — Cyndi Setia, Spicers
Cardigang
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