InternMatch
InternMatch is the leading internship platform connecting people with a world of opportunity.
Through supported internship placements, job readiness education and career planning, InternMatch breaks down barriers to meaningful employment, empowering impact for everyone.
Brand Identity
Branding Guide
Tone of Voice Guide
Art Direction
Printed Collateral
Copywriting
Illustration
Digital Design
Digital Marketing
A rebrand was required as InternMatch was undergoing a period of rapid growth. Understanding the multiple audiences involved (from individual students to sandstone universities and global corporations), Seesaw developed a visual language that could speak to everyone.
To create a brand with depth and diversity, a visual language was devised that offers flexibility, modularity and longevity. The speech bubbles represent individual stories, global connections and cultural diversity. The browser window graphic showcases a window of opportunity within the digital platform where mentors and individuals connect, learn and grow together.
A light-hearted and whimsical illustration style has been developed for the brand to showcase the global, human side of the brand in a highly stylised and controlled manner. These illustrations provide an instantly approachable personality.